In our latest Getting to Know You feature, we speak to Lucy McNicoll – Interstate’s Sales Effectiveness Director.
Here, Lucy shares an insight into her role, as well as some little-known facts about her time in hospitality.
Tell us about your role and what it involves?
I am Sales Effectiveness Director for the UK3 region of Interstate Hotels & Resorts, looking after 29 hotels mostly Mercure and IHG branded, from Brighton to Inverness. I manage the sales team and work with the wider commercial team to ensure the best revenue results possible for our hotels.
My role involves training and coaching, assisting with advice on large business opportunities, making sure we are offering the best solutions to our customers and agents and that all the systems and tools are utilised to their full capacity to help us achieve our sales goals. I am also the brand lead for Accor, so I provide guidance and insight to our Accor hotels to ensure they make the most of the Accor tools and initiatives to drive performance.
What does a typical day in your role involve?
Every day is different! There’s a really good mix of future planning, day to day hotel team support, understanding and actioning business analytics. Presenting on various topics around learning and development to wide ranging audiences across the UK and International locations, ensuring we are up to date with industry and customer trends and partnership reviews with suppliers.